Job summary

Job description

Responsibilities: 
• Strategic Planning: Develop and implement field marketing strategies that drive 
brand visibility, generate leads, and increase customer engagement across 
targeted regions. 
• Campaign Execution: Lead the execution of regional marketing campaigns, including 
events, local advertising, and partnerships, to support business 
objectives. 
• Sales Collaboration: Work closely with the sa les teams to align marketing 
strategies with sales goals, ensuring a cohesive approach to market 
penetration and lead generation. 
• Performance Analysis: Track and analyze the effectiveness of field marketing 
campaigns, using metrics to optimize strategies and report on ROI to the 
CEO. 
• Content Development: Create and adapt marketing materials, presentations, and 
collateral to support field marketing activities. 
• Budget Management: Manage the field marketing budget, ensuring efficient use of 
resources and maximum impact of marketing efforts. 
• Market Research: Conduct market research to identify regional opportunities, 
customer needs, and competitive insights that inform marketing strategies. 
• Relationship Building: Build and maintain strong relationships with regional partners 
and customers to enhance brand reputation and drive business growth. 
• Team Leadership: Guide and mentor junior team members, fostering a 
collaborative and results-oriented work environment. 

Requirements: 
• Proven Experience: Significant experience in field marketing, regional marketing, 
or related roles, with a track record of successful campaign execution and 
lead generation. 
• Strategic Mindset: Ability to think strategically and develop marketing plans 
that align with overall business goals. 
• Communication Skills: Excellent written and verbal communication skills, with the 
ability to engage and influence clients. 
• Project Management: Strong project management skills, with the ability to manage 
multiple campaigns and initiatives simultaneously. 
• Analytical Ability: Data-driven mindset with the ability to analyze metrics and 
adjust strategies to maximize ROI. 
• Budget Management: Experience managing marketing budgets and ensuring 
cost-effective use of resources. 
• Adaptability: Ability to thrive in a fast-paced environment and adapt to 
changing market conditions. 
• Industry Knowledge: Familiarity with consulting/immigration agencies is a plus.